Marketing Mosaic Blog

Marketing and communication tips and trends from the experts.

Hands Typing on Computer

Social Media Conversation Starters

One of the things we often hear from current and prospective clients who have either not yet joined the conversation on social media, or who are struggling to maintain a regular presence on key channels is, “We’re not sure we have much to talk about.” However, millions of people engage “socially” every day to research…

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Generate more quality sales leads

Four Steps to Generating More Quality Sales Leads

Wouldn’t it be great if new customers came to you? No matter what business you’re in, success depends on sales, and sales depend on quality leads. The dilemma: only 1 in 10 marketers feel that their lead generation campaigns are truly effective…but they’re not sure what’s not working. That’s where a tried and true methodology…

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Social Media

How to Use Social Media to Drive Sales in the Automotive Aftermarket

Who’s shopping online for automotive aftermarket products? The more realistic question: Who isn’t? Shopping for auto parts and supplies has gone digital, with both DIY and DIFM consumers steering sales ever upward as e-tailing has become the fastest area of growth for the industry. And it’s only going to get bigger. A joint forecast from…

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International business

How to Grow Your Business Through International Marketing

More than 70 percent of the world’s purchasing power resides outside the United States. That fact isn’t lost on small and medium sized companies which represent 98 percent of the U.S. firms reaching across borders to sell their products and services. If you are one of them, you know that entering the export market comes…

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Technician using a smartphone

Using Social Media to Reach Your Automotive Aftermarket Customers

One of the first things that most people do when shopping or looking for products and services, regardless of what they are in the market for, is to research the company or product online. The research isn’t just limited to Google searches, as many consumers consult social media platforms like Twitter, Facebook and LinkedIn –…

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What – Where – Why

Diagnosing What’s Wrong With Your Marketing Program

We are often approached by companies that know something is not working with their marketing program, but they’re not sure what’s wrong or how to fix it. As the old saying goes, “the first step is to acknowledge that you have a problem,” so they’re clearly in the diagnostic stage of their journey. 1. Start…

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Automotive Shopping Cart

Why Social Media Should Be a Mainstay in the Automotive Aftermarket

If you believe that social media is irrelevant to the automotive aftermarket and is only important for brands and industries that are 100% sold direct to consumers, think again. While the end-user consumer in the automotive aftermarket doesn’t always make the decision regarding every product installed on their vehicle, the Internet and social media have…

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International business

Best Practices to Grow Your International Business

Today, we launched our latest free guide for international marketers to learn what’s new, what’s working for other companies and what they ought to check out for their own organizations when evaluating their international business marketing efforts. The guide includes tips on inbound and outbound marketing, website development and global search engine optimization (SEO) strategies.…

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Stuck?

3 Key Steps to Navigate From Traditional to Digital Marketing

One of the biggest hurdles for organizations today is to re-balance their marketing mix between traditional and digital channels and tactics. This is particularly stressful for the many companies and nonprofits whose leaders are aging Baby Boomers struggling to keep up with the digital marketing ecosystem. With stakeholders ranging from Boomers to Gen Y, it’s…

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Generate more quality sales leads

Irresistible Content is the Best Hook to Land New Customers

If you’re frustrated that your webmaster’s efforts to improve SEO on your website are not helping you to land new customers, you’re not alone. Think about it. When you’re searching for a product, service, or an answer to your latest problem, what do you do? You Google it, right? Of course, that’s what everyone does…for…

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