Multi-Channel Content Marketing
Generating Demand for Your Products and Services
Effective multi-channel content marketing requires a targeted and cohesive strategy to promote your products and services to your customers across all of the channels that are relevant to them, including your websites, apps, social media, blogs, in-store, email marketing, PR, events/speaking engagements and more.
In today’s marketing ecosystem, content is the the primary tool you need to draw prospective customers to your website. In fact, a blog alone can triple your website traffic, which is why blog content is the top content marketing priority for 60 percent of today’s marketers.
Meta4 will ensure your content marketing has a strategic focus, consistent delivery and quality work products to feed the endless demand for smart content, including blog posts, white papers, newsletters, video, infographics, email campaigns, social media campaigns, webinars, technical support articles, and much more.
We will also ensure you get maximum ROI for your content marketing budget by designing each content element for maximum value. For example, a white paper or blog post should also be leveraged for webinars or speaking engagements, email marketing and social media content (graphics or video).
Monthly reporting for each campaign will ensure the content is performing as intended, and that analytics drive any adjustments needed for future campaigns.