Outsource. Outsmart. Outperform.

Strong Foundations Yield Amazing Results

Meta4 is a full-service marketing and communication agency with a team of seasoned professionals who are dedicated to delivering an exceptional client experience. We are on a mission to find the unique differentiators at the core of your business and deliver a sophisticated strategy to help you outsmart and outperform your competitors. We do this either as a complementary partner to your internal team, or as a fully outsourced marketing and communications department to suit your needs.

We focus on striking the right balance between your strategic priorities and practical realities to ensure your objectives are both achievable and budget-friendly. Founded in 2008, our name is a twist on the word “metaphor,” which is one of the most powerful rhetorical tools to help a concept resonate with its intended audience.

We specialize in serving professional services, health care, education and manufacturing firms from our headquarters in suburban Milwaukee, Wisconsin.

Client Service Team

Tracy Shilobrit

Tracy Shilobrit
President/Owner

Tracy is the chief strategist at Meta4 and she enjoys helping clients to solve problems, overcome obstacles and realign their brands for greater profitability. She is an active champion for every client, always focused on ensuring we deliver exactly what you need to achieve your objectives.

Before opening the doors at Meta4, Tracy led global communications for ManpowerGroup, taught for two years at Marquette University, served as vice president of a marketing agency and led marketing and communications functions for a hospital and several global manufacturers.

She has a Master’s degree in Business Administration and a Bachelor of Arts degree in Journalism.

Tracy serves the community as Secretary of the Board of Directors for Lad Lake, an agency that specializes in treatment for troubled adolescents, and she is a member of the Waukesha County Business Alliance Policy Board and economic development committee.

In her free time, she enjoys gardening, music, reading and attempting to write a mystery novel.

Kate Johnson

Kate Johnson
Account Manager

Kate serves as the day-to-day contact for clients, guiding projects in branding, marketing, public relations, social media and content marketing to meet and exceed client expectations.

She has more than 15 years of experience, holding various roles in agency environments, including owning her own agency for five years. Kate firmly believes in providing her clients with the highest quality of work while paying attention to even the smallest details.

She has a Bachelor of Arts degree in Public Relations/Marketing.

Outside of work, Kate enjoys spending time with her young family and friends, gardening, cooking, boating, race walking and reading.

Meta4 team working

The Experts Behind the Scenes

Meta4 has a dedicated crew of graphic designers, writers, website developers, analytics specialists, researchers and media buyers delivering high-caliber marketing and communication programs for our clients every day. They are also experts at juggling priorities, beating deadlines and delivering projects on budget and on time.

Meta4 Marketing & Communication helps clients develop strategic plans to overcome challenges and take advantage of new opportunities. We help manage brands, reputations, content and change. But mostly, we just help. Whatever your pain points are, we can find the right way forward.