Marketing Mosaic Blog
Marketing and communication tips and trends from the experts.
Irresistible Content is the Best Hook to Land New Customers
If you’re frustrated that your webmaster’s efforts to improve SEO on your website are not helping you to land new customers, you’re not alone.
Think about it. When you’re searching for a product, service, or an answer to your latest problem, what do you do? You Google it, right? Of course, that’s what everyone does…for EVERYTHING!
Making your website come up as one of the dozens that offer similar services, is a nice start, but it’s not going to be enough to make a prospective customer choose your company’s website over all of the others that Google finds, is it?
The key is to provide advice and educational content that is tailored specifically to what your prospective customers are seeking. It’s all about defining their pain points and helping them recognize your company as the answer to what they need. Right. Now.
Want to know how to do that? Check out our handy new ebook, “30 Tips That Will Make You a Content Marketing Star.” It’s a quick read and it’s packed with great advice that you can put to work right way.
Tracy is the chief strategist at Meta4 and she enjoys helping clients to solve problems, overcome obstacles and realign their brands for greater profitability. She is an active champion for every client, always focused on ensuring we deliver exactly what you need to achieve your objectives.
Before opening the doors at Meta4, Tracy led global communications for ManpowerGroup, taught for two years at Marquette University, served as vice president of a marketing agency and led marketing and communications functions for a hospital and several global manufacturers.
She has a Master’s degree in Business Administration and a Bachelor of Arts degree in Journalism.