Marketing Mosaic Blog
Marketing and communication tips and trends from the experts.
Four Steps to Generating More Quality Sales Leads
Wouldn’t it be great if new customers came to you? No matter what business you’re in, success depends on sales, and sales depend on quality leads. The dilemma: only 1 in 10 marketers feel that their lead generation campaigns are truly effective…but they’re not sure what’s not working.
That’s where a tried and true methodology comes into play. Content marketing can become your lead generation engine, pulling customers to your website through content that helps them find solutions to their problems. With content marketing, you don’t interrupt a person’s day with a cold call. Instead, you attract quality sales leads through your web content in this typical four-step process:
- Create a content offer that is helpful to your potential customers. This might be a white paper, a coupon, a product demo or free consultation – whatever makes sense for your business.
- Add a call to action. Include an obvious image or button for visitors to click on to receive your offer.
- Create a landing page, which is a specialized page that contains information about your offer and allows your potential customer to access the offer after completing a form.
- Add a form which your prospective customer must complete, exchanging contact information for your free offer.
Once you develop your first content marketing campaign, you’ll discover how effective they can be. Learn more about what goes into creating high-performance content marketing campaigns in our free eBook, 30 Tips That Will Make You a Content Marketing Star. And let us know about your success!
Tracy is the chief strategist at Meta4 and she enjoys helping clients to solve problems, overcome obstacles and realign their brands for greater profitability. She is an active champion for every client, always focused on ensuring we deliver exactly what you need to achieve your objectives.
Before opening the doors at Meta4, Tracy led global communications for ManpowerGroup, taught for two years at Marquette University, served as vice president of a marketing agency and led marketing and communications functions for a hospital and several global manufacturers.
She has a Master’s degree in Business Administration and a Bachelor of Arts degree in Journalism.