Marketing Mosaic Blog

Marketing and communication tips and trends from the experts.

Tracy Shilobrit

Tracy is the chief strategist at Meta4 and she enjoys helping clients to solve problems, overcome obstacles and realign their brands for greater profitability. She is an active champion for every client, always focused on ensuring we deliver exactly what you need to achieve your objectives.

Before opening the doors at Meta4, Tracy led global communications for ManpowerGroup, taught for two years at Marquette University, served as vice president of a marketing agency and led marketing and communications functions for a hospital and several global manufacturers.

She has a Master’s degree in Business Administration and a Bachelor of Arts degree in Journalism.

Tracy serves the community as Secretary of the Board of Directors for Lad Lake, an agency that specializes in treatment for troubled adolescents, and she is a member of the Waukesha County Business Alliance Policy Board and economic development committee.

In her free time, she enjoys gardening, music, reading and attempting to write a mystery novel.

Recent Posts

Content Marketing

The Importance of a Multi-Channel Content Marketing Strategy

A multi-channel content marketing strategy has been proven to help brands maximize their awareness online and to establish brand authority. Content marketing is not a new trend. According to the 2016 HubSpot State of Inbound Report, the top content distribution channels marketers are looking to add to their marketing mix include: Aside from knowing which…

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Content Marketing Trends to Watch in 2017

Content Marketing Trends Continue to Evolve

As marketers, our goal is to grow awareness for brands and we are always on the lookout for the latest content marketing trends and statistics to ensure we are on top of our game. Content marketing is just one of the many ways marketers generate awareness and establish credibility online. As our infographic showcases, users…

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Stand Out

SEO: How to Stand Out in the Online World

As search algorithms change to deliver more relevant results to users, your website must adapt to these changes through Search Engine Optimization (SEO). Is SEO still necessary? Search engines are continually adapting to deliver more precise results to their users. Google, for example, has evolved its search algorithms to semantic search, which is how Google…

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5 Signs Your Website Needs an Overhaul

If you have been concerned that your website performance is not as strong as it should be, you are certainly not alone. But, how do you know if it’s time for an overhaul? These five signs should help you decide: 1. You haven’t received a sales lead via your Contact Us form in 6 months.…

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Generate more quality sales leads

Four Steps to Generating More Quality Sales Leads

Wouldn’t it be great if new customers came to you? No matter what business you’re in, success depends on sales, and sales depend on quality leads. The dilemma: only 1 in 10 marketers feel that their lead generation campaigns are truly effective…but they’re not sure what’s not working. That’s where a tried and true methodology…

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International business

How to Grow Your Business Through International Marketing

More than 70 percent of the world’s purchasing power resides outside the United States. That fact isn’t lost on small and medium sized companies which represent 98 percent of the U.S. firms reaching across borders to sell their products and services. If you are one of them, you know that entering the export market comes…

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What – Where – Why

Diagnosing What’s Wrong With Your Marketing Program

We are often approached by companies that know something is not working with their marketing program, but they’re not sure what’s wrong or how to fix it. As the old saying goes, “the first step is to acknowledge that you have a problem,” so they’re clearly in the diagnostic stage of their journey. 1. Start…

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International business

Best Practices to Grow Your International Business

Today, we launched our latest free guide for international marketers to learn what’s new, what’s working for other companies and what they ought to check out for their own organizations when evaluating their international business marketing efforts. The guide includes tips on inbound and outbound marketing, website development and global search engine optimization (SEO) strategies.…

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Stuck?

3 Key Steps to Navigate From Traditional to Digital Marketing

One of the biggest hurdles for organizations today is to re-balance their marketing mix between traditional and digital channels and tactics. This is particularly stressful for the many companies and nonprofits whose leaders are aging Baby Boomers struggling to keep up with the digital marketing ecosystem. With stakeholders ranging from Boomers to Gen Y, it’s…

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Generate more quality sales leads

Irresistible Content is the Best Hook to Land New Customers

If you’re frustrated that your webmaster’s efforts to improve SEO on your website are not helping you to land new customers, you’re not alone. Think about it. When you’re searching for a product, service, or an answer to your latest problem, what do you do? You Google it, right? Of course, that’s what everyone does…for…

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