Marketing Mosaic Blog

Marketing and communication tips and trends from the experts.

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Social Media Conversation Starters

One of the things we often hear from current and prospective clients who have either not yet joined the conversation on social media, or who are struggling to maintain a regular presence on key channels is, “We’re not sure we have much to talk about.” However, millions of people engage “socially” every day to research…

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Social Media

How to Use Social Media to Drive Sales in the Automotive Aftermarket

Who’s shopping online for automotive aftermarket products? The more realistic question: Who isn’t? Shopping for auto parts and supplies has gone digital, with both DIY and DIFM consumers steering sales ever upward as e-tailing has become the fastest area of growth for the industry. And it’s only going to get bigger. A joint forecast from…

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Using Social Media to Reach Your Automotive Aftermarket Customers

One of the first things that most people do when shopping or looking for products and services, regardless of what they are in the market for, is to research the company or product online. The research isn’t just limited to Google searches, as many consumers consult social media platforms like Twitter, Facebook and LinkedIn –…

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Automotive Shopping Cart

Why Social Media Should Be a Mainstay in the Automotive Aftermarket

If you believe that social media is irrelevant to the automotive aftermarket and is only important for brands and industries that are 100% sold direct to consumers, think again. While the end-user consumer in the automotive aftermarket doesn’t always make the decision regarding every product installed on their vehicle, the Internet and social media have…

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3 Key Steps to Navigate From Traditional to Digital Marketing

One of the biggest hurdles for organizations today is to re-balance their marketing mix between traditional and digital channels and tactics. This is particularly stressful for the many companies and nonprofits whose leaders are aging Baby Boomers struggling to keep up with the digital marketing ecosystem. With stakeholders ranging from Boomers to Gen Y, it’s…

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A Detailed History Of Social Media – Infographic

Do you know the history of social media? Think we’ll remember Facebook in 20 years? This detailed timeline is a must-see. See on – Corporate communication perspectives Social media began decades before the Facebook era. It started, more or less, with CompuServe and Arpanet back in 1969. A couple years later, the first-ever email…

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Social Currency: Social Media Stats And Facts – Infographic

The use of social media platforms is growing at an exponential rate. To be exact, within the past 7 seven years the use of social media has grown 365 percent. The use of social media platforms is growing at an exponential rate. To be exact, within the past 7 seven years the use of social…

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10 Social Media Statistics That Should Shape Your Social Strategy

See on – Corporate communication perspectives Ten statistics that will help you shape a winning social strategy, and other social media insights. (Did you know. See on

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