Marketing Mosaic Blog

Marketing and communication tips and trends from the experts.

Branding

Is Your Brand Messaging Still Aligned?

If your current brand elements don’t accurately convey the great things your customers say about working with you, represent the positive experiences your employees share with their friends or generate leads and revenue for your organization, it’s possible that you’re creating brand confusion through misalignment of your sales and marketing messages. As your business, products, services,…
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Blog

3 Reasons Why Guest Blogging is Essential for Today’s PR Programs

It’s likely that you already know that guest blogging is a compelling way to foster brand awareness, make meaningful connections, build strong relationships and generate traffic to your website. But what you may not realize is that guest blogging is one of the most critical elements to include in a modern and effective public relations…
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digital marketing trends

Trends Shaping the B2B Marketing Landscape in 2017 (Pt. 2)

As we explored in an earlier post, the number of trends vying for the attention of B2B marketers this year is plentiful, and it can be difficult to determine which ones will perform best for your business. In this post, we’re evaluating key trends in the digital marketing space, along with the impact they can…
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Content Marketing

The Importance of a Multi-Channel Content Marketing Strategy

Your company’s website is the center of your digital marketing efforts. Potential customers need to be able to find your website, and once they do find you, they need to be be able to find the information they are looking for in an easy and enjoyable experience. As marketers, attracting new visitors to your content…
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Collaboration

12 Trends Shaping the B2B Marketing Landscape in 2017 (Pt. 1)

There’s no shortage of trends vying for the attention of marketers in 2017, but on the surface, it’s not always easy to separate the flashes in the pan versus the trends that have true staying power. In this first post of a three-part series, we’re taking a closer look at the marketing tactics that B2B…
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Content Marketing Trends to Watch in 2017

Content Marketing Trends Continue to Evolve

As marketers, our goal is to grow awareness for brands and we are always on the lookout for the latest content marketing trends and statistics to ensure we are on top of our game. Content marketing is just one of the many ways marketers generate awareness and establish credibility online. As our infographic showcases, users…
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Frustration

Are You Committing Any of These Seven Deadly Website Sins?

If your website is failing to deliver the visitors, leads and customers needed to help your business grow and thrive, you could be unintentionally committing one or more of what we refer to as the seven deadly website sins. But, will saving your site require a minor tune-up or an all-out overhaul? Let’s take a…
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Stand Out

SEO: How to Stand Out in the Online World

Your company website is often times the first impression a potential customer receives of your organization. A key measurement of success is traffic. So, how do you attract people to your website? Sites like Google.com and Bing.com are the first place users typically go to find anything online. Websites that are ranked high in those…
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Website Performance

The High-Cost of a Low-Performing Website

If your website isn’t delivering the visitors, leads and customers your organization needs to be successful, it’s likely that your virtual front door not only needs a little work, but it could actually be costing you business. But, have you given much thought to the true cost that an underperforming site has on your business?…
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5 Signs Your Website Needs an Overhaul

If you have been concerned that your website performance is not as strong as it should be, you are certainly not alone. But, how do you know if it’s time for an overhaul? These five signs should help you decide: 1. You haven’t received a sales lead via your Contact Us form in 6 months.…
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