Marketing Mosaic Blog

Marketing and communication tips and trends from the experts.

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3 Reasons Why Guest Blogging is Essential for Today’s PR Programs

It’s likely that you already know that guest blogging is a compelling way to foster brand awareness, make meaningful connections, build strong relationships and generate traffic to your website. But what you may not realize is that guest blogging is one of the most critical elements to include in a modern and effective public relations…

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Nudging Media Toward Less Polarized Discourse

An interesting paper from the Brookings Institute recommending a path forward toward more meaningful media roles in providing consumers with less politically charged context on policy issues. Do they lean too heavily on old, left-leaning media as the proposed solution? The author of the post above thinks so… via Nudging Media Toward Less Polarized Discourse.

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The Amazon.com Effect

The Amazon.com Effect Now that Jeff Bezos, owner of Amazon.com, has acquired the venerable Washington Post, I’ve been reading plenty of analysis regarding what this means to the future of the Post and of the struggling print media industry in general. My take is that this is likely to be a very good thing for…

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Are Social Networks an Effective Business Communications Tool? – Information Management

See on Scoop.it – Global communication insights Are Social Networks an Effective Business Communications Tool? See on www.information-management.com

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Median CEO pay rises $9.7 million in 2012 – USA TODAY

See on Scoop.it – Corporate communication perspectives Median CEO pay rises $9.7 million in 2012 USA TODAY After years of pressure from corporate governance activists unhappy about big payouts, many companies have revamped their compensation formulas. See on www.usatoday.com

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Social investment moves away from philanthropy – BDlive

See on Scoop.it – Corporate communication perspectives BDlive Social investment moves away from philanthropy BDlive “We are moving from philanthropic conceptions of corporate social investment (CSI) towards thoroughly thought-out and planned CSI initiatives that encourage accountability and learning… See on www.bdlive.co.za

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Leak Inquiries Show How Wide a Net US Cast – New York Times

See on Scoop.it – Corporate communication perspectives Leak Inquiries Show How Wide a Net US Cast New York Times “For every reporter that is dealing with this, there are hundreds of national security officials who feel under siege — without benefit of a corporate legal department or a media megaphone… See on www.nytimes.com

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Grace Under Fire: Groupon CEO Memo to Employees on Being Fired

This week, Groupon CEO Andrew Mason wrote a unique memo to his employees announcing that he has been fired. The unusual level of candor, humility, personal accountability, humor and optimism that Mason demonstrated in his compelling exit memo has generated major buzz in the news media and social media, and it is a compelling example…

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