Marketing Mosaic Blog
Marketing and communication tips and trends from the experts.
It’s likely that you already know that guest blogging is a compelling way to foster brand awareness, make meaningful connections, build strong relationships and generate traffic to your website. But what you may not realize is that guest blogging is one of the most critical elements to include in a modern and effective public relations…
An interesting paper from the Brookings Institute recommending a path forward toward more meaningful media roles in providing consumers with less politically charged context on policy issues. Do they lean too heavily on old, left-leaning media as the proposed solution? The author of the post above thinks so… via Nudging Media Toward Less Polarized Discourse.
The Amazon.com Effect Now that Jeff Bezos, owner of Amazon.com, has acquired the venerable Washington Post, I’ve been reading plenty of analysis regarding what this means to the future of the Post and of the struggling print media industry in general. My take is that this is likely to be a very good thing for…
See on Scoop.it – Global communication insights Are Social Networks an Effective Business Communications Tool? See on www.information-management.com
See on Scoop.it – Corporate communication perspectives Median CEO pay rises $9.7 million in 2012 USA TODAY After years of pressure from corporate governance activists unhappy about big payouts, many companies have revamped their compensation formulas. See on www.usatoday.com
See on Scoop.it – Corporate communication perspectives BDlive Social investment moves away from philanthropy BDlive “We are moving from philanthropic conceptions of corporate social investment (CSI) towards thoroughly thought-out and planned CSI initiatives that encourage accountability and learning… See on www.bdlive.co.za
See on Scoop.it – Corporate communication perspectives Leak Inquiries Show How Wide a Net US Cast New York Times “For every reporter that is dealing with this, there are hundreds of national security officials who feel under siege — without benefit of a corporate legal department or a media megaphone… See on www.nytimes.com
This week, Groupon CEO Andrew Mason wrote a unique memo to his employees announcing that he has been fired. The unusual level of candor, humility, personal accountability, humor and optimism that Mason demonstrated in his compelling exit memo has generated major buzz in the news media and social media, and it is a compelling example…