Marketing Mosaic Blog

Marketing and communication tips and trends from the experts.

Appealing to global markets – it’s not as difficult as you think

It isn’t nearly as complex or expensive to localize content and communication for global markets as many business leaders think it is. The return on investment is well worth it for most consumer and B2B brands. Find out why in this story from Forbes.

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4 corporate communication tips that lead to online success

See on Scoop.it – Corporate communication perspectives If you want to build a strong online community, you need a strong internal one first. Here’s how your corporate culture can lead to social media success. See on www.ragan.com

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International Communication Goes Beyond Words – San Francisco Chronicle

See on Scoop.it – Global communication insights San Francisco Chronicle International Communication Goes Beyond Words San Francisco Chronicle The language barrier used to be a big problem for American travelers. See on www.sfgate.com

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7 fundamentals for communicating in a global workplace – HR.BLR.com

See on Scoop.it – Global communication insights 7 fundamentals for communicating in a global workplace HR.BLR.com man holding globe In the twenty-first century, the business world has become a global workplace with companies competing in worldwide markets. See on hr.blr.com

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Are Social Networks an Effective Business Communications Tool? – Information Management

See on Scoop.it – Global communication insights Are Social Networks an Effective Business Communications Tool? See on www.information-management.com

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Median CEO pay rises $9.7 million in 2012 – USA TODAY

See on Scoop.it – Corporate communication perspectives Median CEO pay rises $9.7 million in 2012 USA TODAY After years of pressure from corporate governance activists unhappy about big payouts, many companies have revamped their compensation formulas. See on www.usatoday.com

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Social investment moves away from philanthropy – BDlive

See on Scoop.it – Corporate communication perspectives BDlive Social investment moves away from philanthropy BDlive “We are moving from philanthropic conceptions of corporate social investment (CSI) towards thoroughly thought-out and planned CSI initiatives that encourage accountability and learning… See on www.bdlive.co.za

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Grace Under Fire: Groupon CEO Memo to Employees on Being Fired

This week, Groupon CEO Andrew Mason wrote a unique memo to his employees announcing that he has been fired. The unusual level of candor, humility, personal accountability, humor and optimism that Mason demonstrated in his compelling exit memo has generated major buzz in the news media and social media, and it is a compelling example…

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