Marketing Mosaic Blog
Marketing and communication tips and trends from the experts.
It isn’t nearly as complex or expensive to localize content and communication for global markets as many business leaders think it is. The return on investment is well worth it for most consumer and B2B brands. Find out why in this story from Forbes.
See on Scoop.it – Corporate communication perspectives If you want to build a strong online community, you need a strong internal one first. Here’s how your corporate culture can lead to social media success. See on www.ragan.com
See on Scoop.it – Global communication insights San Francisco Chronicle International Communication Goes Beyond Words San Francisco Chronicle The language barrier used to be a big problem for American travelers. See on www.sfgate.com
See on Scoop.it – Global communication insights 7 fundamentals for communicating in a global workplace HR.BLR.com man holding globe In the twenty-first century, the business world has become a global workplace with companies competing in worldwide markets. See on hr.blr.com
See on Scoop.it – Global communication insights Are Social Networks an Effective Business Communications Tool? See on www.information-management.com
See on Scoop.it – Corporate communication perspectives Median CEO pay rises $9.7 million in 2012 USA TODAY After years of pressure from corporate governance activists unhappy about big payouts, many companies have revamped their compensation formulas. See on www.usatoday.com
See on Scoop.it – Corporate communication perspectives BDlive Social investment moves away from philanthropy BDlive “We are moving from philanthropic conceptions of corporate social investment (CSI) towards thoroughly thought-out and planned CSI initiatives that encourage accountability and learning… See on www.bdlive.co.za
This week, Groupon CEO Andrew Mason wrote a unique memo to his employees announcing that he has been fired. The unusual level of candor, humility, personal accountability, humor and optimism that Mason demonstrated in his compelling exit memo has generated major buzz in the news media and social media, and it is a compelling example…