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Marketing Mosaic Blog

Marketing and communication tips and trends from the experts.

Content Marketing Trends Continue to Evolve

Content Marketing Trends to Watch in 2017

As marketers, our goal is to grow awareness for brands and we are always on the lookout for the latest content marketing trends and statistics to ensure we are on top of our game. Content marketing is just one of the many ways marketers generate awareness and establish credibility online.

As our infographic showcases, users engage more with visual content. Eye-tracking studies show online users pay close attention to information-carrying images. In fact, when the images are relevant, users spend more time looking at the images than they do reading text on the page.

In this online survey of over 300 online marketers, respondents were asked to share their thoughts on content marketing trends:

  • Over 90% of marketers said they used visual content in more than 50% of the articles they published.
  • 41.5% of marketers said that infographics and other original graphics were most engaging content.
  • 60.8% of marketers said visual content was absolutely necessary to their 2017 marketing strategy.
  • 35.5% predict they would spend more than a third of their entire budget on visual content.

Content marketing will continue to thrive as a key tactic for marketers this year and will require brands to think outside the box with their message and delivery strategies. Content will require more time and resources in order to help break through the noise in order to reach your ideal customer.

Allocating the proper amount of marketing resources to achieve your goals and objectives must be a key consideration in your content marketing strategy. A constant flow of content is required for quality sales and marketing interactions. Your content you also have a strategic focus and consistent publishing schedule to feed the endless demand for smart content, including blog posts, eBooks, infographics, and much more. The right content marketing strategy can be an effective way to gain the attention of new customers.

Is Your Content Marketing Effective?

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Tracy Shilobrit

Tracy is the chief strategist at Meta4 and she enjoys helping clients to solve problems, overcome obstacles and realign their brands for greater profitability. She is an active champion for every client, always focused on ensuring we deliver exactly what you need to achieve your objectives.

Before opening the doors at Meta4, Tracy led global communications for ManpowerGroup, taught for two years at Marquette University, served as vice president of a marketing agency and led marketing and communications functions for a hospital and several global manufacturers.

She has a Master’s degree in Business Administration and a Bachelor of Arts degree in Journalism.

Tracy serves the community as Secretary of the Board of Directors for Lad Lake, an agency that specializes in treatment for troubled adolescents, and she is a member of the Waukesha County Business Alliance Policy Board and economic development committee.

In her free time, she enjoys gardening, music, reading and attempting to write a mystery novel.