Marketing Mosaic Blog
Marketing and communication tips and trends from the experts.
Tracy is the chief strategist at Meta4 and she enjoys helping clients to solve problems, overcome obstacles and realign their brands for greater profitability. She is an active champion for every client, always focused on ensuring we deliver exactly what you need to achieve your objectives.
Before opening the doors at Meta4, Tracy led global communications for ManpowerGroup, taught for two years at Marquette University, served as vice president of a marketing agency and led marketing and communications functions for a hospital and several global manufacturers.
She has a Master’s degree in Business Administration and a Bachelor of Arts degree in Journalism.
Recent Posts
3 Reasons Why Guest Blogging is Essential for Today’s PR Programs
It’s likely that you already know that guest blogging is a compelling way to foster brand awareness, make meaningful connections, build strong relationships and generate traffic to your website. But what you may not realize is that guest blogging is one of the most critical elements to include in a modern and effective public relations…
Are You Committing Any of These Seven Deadly Website Sins?
If your website is failing to deliver the visitors, leads and customers needed to help your business grow and thrive, you could be unintentionally committing one or more of what we refer to as the seven deadly website sins. But, will saving your site require a minor tune-up or an all-out overhaul? Let’s take a…
Diagnosing What’s Wrong With Your Marketing Program
We are often approached by companies that know something is not working with their marketing program, but they’re not sure what’s wrong or how to fix it. As the old saying goes, “the first step is to acknowledge that you have a problem,” so they’re clearly in the diagnostic stage of their journey. 1. Start…
Is Your Brand Messaging Still Aligned?
If your current brand elements don’t accurately convey the great things your customers say about working with you, represent the positive experiences your employees share with their friends or generate leads and revenue for your organization, it’s possible that you’re creating brand confusion through misalignment of your sales and marketing messages. As your business, products, services,…
Trends Shaping the B2B Marketing Landscape (part 2)
The number of trends vying for the attention of B2B marketers this year is plentiful, and it can be difficult to determine which ones will perform best for your business. In this post, we’re evaluating 3 more trends, along with the impact they can make, to help inform or fine-tune your B2B marketing strategy. 1….
The Importance of a Multi-Channel Content Marketing Strategy
A multi-channel content marketing strategy has been proven to help brands maximize their awareness online and to establish brand authority. Content marketing is not a new trend. According to the 2016 HubSpot State of Inbound Report, the top content distribution channels marketers are looking to add to their marketing mix include: Aside from knowing which…
Five Trends Shaping the B2B Marketing Landscape
There’s no shortage of trends vying for the attention of marketers, but on the surface, it’s not always easy to separate the flashes in the pan versus the trends that have true staying power. In this post, we’re taking a closer look at the marketing tactics that B2B marketers should pay particularly close attention to…
Content Marketing Trends Continue to Evolve
As marketers, our goal is to grow awareness for brands and we are always on the lookout for the latest content marketing trends and statistics to ensure we are on top of our game. Content marketing is just one of the many ways marketers generate awareness and establish credibility online. As our infographic showcases, users…
SEO: How to Stand Out in the Online World
As search algorithms change to deliver more relevant results to users, your website must adapt to these changes through Search Engine Optimization (SEO). Is SEO still necessary? Search engines are continually adapting to deliver more precise results to their users. Google, for example, has evolved its search algorithms to semantic search, which is how Google…
The High-Cost of a Low-Performing Website
If your website isn’t delivering the visitors, leads and customers your organization needs to be successful, it’s likely that your virtual front door not only needs a little work, but it could actually be costing you business. But, have you given much thought to the true cost that an underperforming site has on your business?…