One of the things we often hear from current and prospective clients who have either not yet joined the conversation on social media, or who are struggling to maintain a regular presence on key channels is, “We’re not sure we have much to talk about.” However, millions of people engage “socially” every day to research and purchase the products and services they need. We understand that sometimes businesses aren’t comfortable jumping into what feels to them like uncharted territory, which is why we suggest the following tips to help begin to engage meaningfully with customers on social media.

Talk About Trends – Whether it’s the breaking news of the day, the hottest gifts of the upcoming holiday season, or game-changing news in your specific industry, talking about what is trending is always in vogue. Just make sure that you’re comments are in line with your brand and your brand values.

Share Valuable Insight – One of the best ways to “get social” is by sharing news, information and research that is of value to your customers. In addition to cultivating your own great content, we recommend sharing material that you find from other sources as well. Of course, don’t forget to give credit where credit is due.

Use it as a Customer Service Tool – If you’re not already doing so, integrate key platforms in your customer service mix, and encourage your customers to interact with your brand via social media. This will allow you to make connections and build relationships with your customers.

If you need help getting started or if you could use a “social check-up” to see what’s working (and what isn’t) in your program, check out our latest ebook, “10 Ways to Build Your Business Via Social Media.” We also invite you to connect with us to request a free consultation.