Marketing Mosaic Blog

Marketing and communication tips and trends from the experts.

Are Social Networks an Effective Business Communications Tool? – Information Management

See on Scoop.it – Global communication insights Are Social Networks an Effective Business Communications Tool? See on www.information-management.com

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Median CEO pay rises $9.7 million in 2012 – USA TODAY

See on Scoop.it – Corporate communication perspectives Median CEO pay rises $9.7 million in 2012 USA TODAY After years of pressure from corporate governance activists unhappy about big payouts, many companies have revamped their compensation formulas. See on www.usatoday.com

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Social investment moves away from philanthropy – BDlive

See on Scoop.it – Corporate communication perspectives BDlive Social investment moves away from philanthropy BDlive “We are moving from philanthropic conceptions of corporate social investment (CSI) towards thoroughly thought-out and planned CSI initiatives that encourage accountability and learning… See on www.bdlive.co.za

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Leak Inquiries Show How Wide a Net US Cast – New York Times

See on Scoop.it – Corporate communication perspectives Leak Inquiries Show How Wide a Net US Cast New York Times “For every reporter that is dealing with this, there are hundreds of national security officials who feel under siege — without benefit of a corporate legal department or a media megaphone… See on www.nytimes.com

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Grace Under Fire: Groupon CEO Memo to Employees on Being Fired

This week, Groupon CEO Andrew Mason wrote a unique memo to his employees announcing that he has been fired. The unusual level of candor, humility, personal accountability, humor and optimism that Mason demonstrated in his compelling exit memo has generated major buzz in the news media and social media, and it is a compelling example…

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