Marketing Mosaic Blog
Marketing and communication tips and trends from the experts.
There are times when it is obvious that you need to change your company’s identity, such as after a merger or when a partner joins or leaves a firm bearing his/her name. And then, there are the other times, when you know your brand strategy doesn’t quite fit or perform as well as you would…
An interesting paper from the Brookings Institute recommending a path forward toward more meaningful media roles in providing consumers with less politically charged context on policy issues. Do they lean too heavily on old, left-leaning media as the proposed solution? The author of the post above thinks so… via Nudging Media Toward Less Polarized Discourse.
It isn’t nearly as complex or expensive to localize content and communication for global markets as many business leaders think it is. The return on investment is well worth it for most consumer and B2B brands. Find out why in this story from Forbes.
The Amazon.com Effect Now that Jeff Bezos, owner of Amazon.com, has acquired the venerable Washington Post, I’ve been reading plenty of analysis regarding what this means to the future of the Post and of the struggling print media industry in general. My take is that this is likely to be a very good thing for…
See on Scoop.it – Corporate communication perspectives If you want to build a strong online community, you need a strong internal one first. Here’s how your corporate culture can lead to social media success. See on www.ragan.com
See on Scoop.it – Global communication insights San Francisco Chronicle International Communication Goes Beyond Words San Francisco Chronicle The language barrier used to be a big problem for American travelers. See on www.sfgate.com
See on Scoop.it – Global communication insights 7 fundamentals for communicating in a global workplace HR.BLR.com man holding globe In the twenty-first century, the business world has become a global workplace with companies competing in worldwide markets. See on hr.blr.com