Wouldn’t it be great if new customers came to you? No matter what business you’re in, success depends on sales, and sales depend on quality leads. The dilemma: only 1 in 10 marketers feel that their lead generation campaigns are truly effective…but they’re not sure what’s not working.

That’s where a tried and true methodology comes into play. Content marketing can become your lead generation engine, pulling customers to your website through content that helps them find solutions to their problems. With content marketing, you don’t interrupt a person’s day with a cold call. Instead, you attract quality sales leads through your web content in this typical four-step process:

1. Create a content offer that is helpful to your potential customers. This might be a white paper, a coupon, a product demo or free consultation – whatever makes sense for your business.
2. Add a call to action. Include an obvious image or button for visitors to click on to receive your offer.
3. Create a landing page, which is a specialized page that contains information about your offer and allows your potential customer to access the offer after completing a form.
4. Add a form which your prospective customer must complete, exchanging contact information for your free offer.

Once you develop your first content marketing campaign, you’ll discover how effective they can be. Learn more about what goes into creating high-performance content marketing campaigns in our free eBook, 30 Tips That Will Make You a Content Marketing Star. And let us know about your success!