Marketing Mosaic Blog
Marketing and communication tips and trends from the experts.
Diagnosing What’s Wrong With Your Marketing Program
We are often approached by companies that know something is not working with their marketing program, but they’re not sure what’s wrong or how to fix it. As the old saying goes, “the first step is to acknowledge that you have a problem,” so they’re clearly in the diagnostic stage of their journey. 1. Start…
How to Grow Your Business Through International Marketing
More than 70 percent of the world’s purchasing power resides outside the United States. That fact isn’t lost on small and medium sized companies which represent 98 percent of the U.S. firms reaching across borders to sell their products and services. If you are one of them, you know that entering the export market comes…