Marketing Mosaic Blog
Marketing and communication tips and trends from the experts.
3 Reasons Why Guest Blogging is Essential for Today’s PR Programs
It’s likely that you already know that guest blogging is a compelling way to foster brand awareness, make meaningful connections, build strong relationships and generate traffic to your website. But what you may not realize is that guest blogging is one of the most critical elements to include in a modern and effective public relations…
The Importance of a Multi-Channel Content Marketing Strategy
A multi-channel content marketing strategy has been proven to help brands maximize their awareness online and to establish brand authority. Content marketing is not a new trend. According to the 2016 HubSpot State of Inbound Report, the top content distribution channels marketers are looking to add to their marketing mix include: Aside from knowing which…
Content Marketing Trends Continue to Evolve
As marketers, our goal is to grow awareness for brands and we are always on the lookout for the latest content marketing trends and statistics to ensure we are on top of our game. Content marketing is just one of the many ways marketers generate awareness and establish credibility online. As our infographic showcases, users…
Four Steps to Generating More Quality Sales Leads
Wouldn’t it be great if new customers came to you? No matter what business you’re in, success depends on sales, and sales depend on quality leads. The dilemma: only 1 in 10 marketers feel that their lead generation campaigns are truly effective…but they’re not sure what’s not working. That’s where a tried and true methodology…
3 Key Steps to Navigate From Traditional to Digital Marketing
One of the biggest hurdles for organizations today is to re-balance their marketing mix between traditional and digital channels and tactics. This is particularly stressful for the many companies and nonprofits whose leaders are aging Baby Boomers struggling to keep up with the digital marketing ecosystem. With stakeholders ranging from Boomers to Gen Y, it’s…