Marketing Mosaic Blog
Marketing and communication tips and trends from the experts.
Is Your Brand Messaging Still Aligned?
If your current brand elements don’t accurately convey the great things your customers say about working with you, represent the positive experiences your employees share with their friends or generate leads and revenue for your organization, it’s possible that you’re creating brand confusion through misalignment of your sales and marketing messages. As your business, products, services,…
When it’s Time to Rebrand Your Company
There are times when it is obvious that you need to change your company’s identity, such as after a merger or when a partner joins or leaves a firm bearing his/her name. And then, there are the other times, when you know your brand strategy doesn’t quite fit or perform as well as you would…