Marketing Mosaic Blog

Marketing and communication tips and trends from the experts.

Appealing to global markets – it’s not as difficult as you think

It isn’t nearly as complex or expensive to localize content and communication for global markets as many business leaders think it is. The return on investment is well worth it for most consumer and B2B brands. Find out why in this story from Forbes.

Tracy Shilobrit

Tracy is the chief strategist at Meta4 and she enjoys helping clients to solve problems, overcome obstacles and realign their brands for greater profitability. She is an active champion for every client, always focused on ensuring we deliver exactly what you need to achieve your objectives.

Before opening the doors at Meta4, Tracy led global communications for ManpowerGroup, taught for two years at Marquette University, served as vice president of a marketing agency and led marketing and communications functions for a hospital and several global manufacturers.

She has a Master’s degree in Business Administration and a Bachelor of Arts degree in Journalism.